Deep dives
Make-A-Wish's National Office Granted $65.6M to Its Chapters. What Does That Teach Organizations With Local Affiliates?
A line-by-line read of the FY2025 Form 990 filed by Make-A-Wish America's national office, showing how money moves between a national office and its chapters, and what any organization with chapters, affiliates, or campuses can learn about sharing donors.
By Donor Insights · Published November 6, 2026 · 15 min read
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Key takeaways
- Make-A-Wish America's national office reported $136.8M in total revenue and $137.8M in total expenses for the year ending August 31, 2025 (FY2025 Form 990, Part I, lines 12 and 18).
- The national office reported $66.6M in grants to U.S. organizations (Part IX, line 1). Schedule I shows about $65.6M of it went to chapter recipients and $1.0M to Make-A-Wish International, a separate organization. Part III reports 57 active chartered chapters at year-end.
- Chapters paid the national office $26.0M in chapter assessments, about 19% of its revenue (Part VIII, line 2a), so by our arithmetic about $39.7M more flowed from the national office to the chapters ($65.6M) than from the chapters to it.
- The national office's program share of about 67% (Part IX, line 25) describes an office that supports chapters. It is not a measure of how efficiently wishes are granted, because the chapters grant the wishes and their spending appears on their own returns.
- For any organization with chapters or affiliates, the lesson is to decide in writing who thanks each donor, and to make a national partnership arrive as local stewardship.
Make-A-Wish America's public filing teaches a lesson that applies to any organization with chapters, affiliates, or campuses: the national return shows only part of the network, and the donor relationship is shared between national and local teams in ways a single filing cannot show. The Form 990 filed by the national office for the year ending August 31, 2025 reports total revenue of $136.8M (FY2025 Form 990, Part I, line 12). The national office reports that it "distributed $66,649,595 in cash and in-kinds to the chapters to grant wishes" during that year, and that it had 57 active chartered chapters at year-end (Part III, line 4a). Schedule I of the same filing lists every recipient: $1,007,275 of the total went to Make-A-Wish International, a separate organization, which leaves about $65.6M for chapter recipients (Schedule I, Part II). The chapters, in turn, paid the national office $26.0M in chapter assessments (Part VIII, line 2a). Each chapter is a separate nonprofit that files its own return, so none of the chapters' own fundraising appears here. This article reads the national filing line by line and turns the structure into steps a smaller network can use.
What does the FY2025 filing show at a glance?
The table below collects the figures a careful reader would pull from the national office's FY2025 Form 990 before interpreting any of them. The middle column is what the filing reports, with its part and line. The right column names the question each figure raises that only the network's own donor records could answer.
| Metric | Public value (FY2025) | What a donor file would confirm |
|---|---|---|
| Total revenue | $136.8M (Part I, line 12) | How much came from donors who also give to a chapter |
| Contributions | $105.4M (Part I, line 8) | How many national donors live in each chapter's area |
| Chapter assessments | $26.0M (Part VIII, line 2a) | Nothing donor-level, since these are payments between entities |
| Distributions to chapters | $65.6M (Schedule I), $66.6M with Make-A-Wish International | Which chapters' donors were thanked for the wishes this money funded |
| Total expenses | $137.8M (Part I, line 18) | Nothing donor-level, since these are national operating costs |
| Fundraising expense | $21.7M (Part IX, line 25, column D) | Which national channels bring donors who stay |
| Net assets, year-end | $85.5M (Part I, line 22) | Nothing donor-level, since reserves are an accounting total |
| Active chartered chapters | 57 (Part III, line 4a) | How each chapter's donor retention compares with the others |
What is Make-A-Wish doing well?
Make-A-Wish grants wishes to children with critical illnesses. Its filing states the mission in one line: "together, we create life-changing wishes for children with critical illnesses" (Part I, line 1). The organization describes itself on its About page as "a collection of independently chartered nonprofit organizations," in which the national office in Phoenix "establishes guidelines for wish-granting standards, raises funds at a national level, provides legal support," and sets overall direction, while chapters, each with "its own board of directors, staff and volunteers," grant the wishes. The same page reports that a wish is granted every 33 minutes in the United States and its territories, an organization-reported figure.
The national office also builds national partnerships that local chapters could not build alone. In September 2025, Make-A-Wish America announced a national partnership in which "Salesforce will contribute $1 million annually" for three years, with Salesforce as the official donation match partner for Childhood Cancer Awareness Month that September (Make-A-Wish America, September 9, 2025). The same release reports more than 615,000 wishes granted worldwide since 1980, including more than 390,000 in the United States and its territories. The announcement came after the FY2025 fiscal year ended on August 31, 2025, so none of that partnership's money is in the figures in this article. Our reading is that a national match of this kind gives every chapter the same reason for a donor to give in the same month, which is one practical benefit of a national office.
What does the revenue path show?
| Category | Revenue | Expenses |
|---|---|---|
| FY2023 | $135.3M | $124.5M |
| FY2024 | $131.0M | $125.5M |
| FY2025 | $136.8M | $137.8M |
Total revenue was $136.8M in FY2025, up from $131.0M the year before, and total expenses were $137.8M, up from $125.5M (Part I, lines 12 and 18, both columns). Expenses exceeded revenue by $1.0M in FY2025, after revenue exceeded expenses by $5.4M in FY2024 (Part I, line 19). The fiscal year ends on August 31 in each year shown, so the years can be compared directly.
About three-quarters of the rise in expenses sits in one line, by our arithmetic. Grants to organizations in the United States, the line that carries the grants to chapters, were $66.6M in FY2025 (Part IX, line 1), against $57.3M on the same line in FY2024 (FY2024 Form 990, Part IX, line 1), as trend context. That is a rise of about $9.4M, or about 76% of the $12.3M rise in total expenses. The prior year's filing also reported 58 active chapters, one more than the 57 at the end of FY2025. In plain terms, the national office granted more money to chapters for wishes, and that is the largest reason its own expenses rose.
| Source | FY2025 | Share of revenue |
|---|---|---|
| Contributions (line 8) | $105.4M | About 77% |
| Program service revenue, mainly chapter assessments (line 9) | $26.0M | About 19% |
| Investment income (line 10) | $2.0M | About 1% |
| Other revenue (line 11) | $3.4M | About 2% |
| Total revenue (line 12) | $136.8M | 100% |
The contributions line is entirely private. The filing reports no government grants (Part VIII, line 1e) and $7.1M of noncash gifts, which on this line means donated goods and other property, not donated services (Part VIII, line 1g). Fundraising expense of $21.7M against $105.4M of contributions comes to about 21 cents per contributed dollar, by our arithmetic. That ratio should not be compared with a single chapter's, because part of what the national office raises is passed to chapters for wishes, so its fundraising pays for money that is spent in other entities' budgets.
How does money move between the national office and the chapters?
Two lines on the filing describe the flow in each direction. From the chapters to the national office, Part VIII reports $26.0M of chapter assessments as program service revenue (Part VIII, line 2a). The filing does not define an assessment. Schedule I says the national office and its chapters "operate under individual chapter agreements" that set each chapter's rights and duties (Schedule I, Part IV). At about 19% of total revenue, chapter assessments are the national office's second-largest source after contributions (our arithmetic from Part I, lines 9 and 12). From the national office to the chapters, Schedule I lists about $65.6M in cash and in-kind grants to chapter recipients, after the $1,007,275 granted to Make-A-Wish International is set aside. The difference, about $39.7M by our arithmetic ($65,642,320 minus $25,969,028), is the net amount that moved from the national office to the chapters through these two lines. Schedule O adds one more flow: it explains most of the $5.0M of other changes in net assets (Part XI, line 9) as $4,984,166 of "passthrough revenue disbursed to the chapters," which is reported there rather than as a grant.
| Category | FY2025 |
|---|---|
| Assessments from chapters | $26.0M |
| Grants to chapters | $65.6M |
The same structure explains the functional expense split, which is easy to misread. Program services were $92.0M, about 67% of total expenses. Management and general was $24.1M, about 18%, and fundraising was $21.7M, about 16% (Part IX, line 25, columns B, C, and D). A national office spends part of its budget on work for the whole network, such as wish-granting standards, national fundraising, and legal support, which the About page lists among its roles, and the filing describes as support for chapters in running their wish programs (Part III, line 4a). The wishes themselves are granted by the chapters, whose own spending appears on their own returns and not in this filing.
- Program services67%
- Management and general17%
- Fundraising16%
| Segment | Value | Share |
|---|---|---|
| Program services | 92 | 67% |
| Management and general | 24.1 | 17% |
| Fundraising | 21.7 | 16% |
What do the net assets show?
| Category | Net assets, year-end |
|---|---|
| FY2023 | $71.0M |
| FY2024 | $79.4M |
| FY2025 | $85.5M |
Net assets were $85.5M at August 31, 2025, up from $79.4M (Part I, line 22): $46.0M without donor restrictions and $39.5M with donor restrictions (Part X, lines 27 and 28). Net assets rose even though expenses exceeded revenue by $1.0M, because the filing reports $2.1M of unrealized investment gains and $5.0M of other changes in net assets (Part XI, lines 5 and 9). Schedule O attributes most of the other changes to $4,984,166 of pass-through revenue disbursed to the chapters, described above.
What can the public filing not reveal?
For a network, the most important donor questions cross entity lines, and no single Form 990 can answer them. A donor who gives online to the national office may live in a chapter's area and attend that chapter's gala. The table lists the questions only a shared view of the network's donor records can answer.
| The question | The measure it needs | Why it matters |
|---|---|---|
| How many donors give to both national and a chapter? | Matched donor records across entities | Two uncoordinated asks to the same person can reduce what both receive |
| Who thanks a national donor locally? | Share of national donors thanked by their chapter within 30 days | A local thank-you connects a national gift to a wish the donor can picture |
| Do match-month donors give again? | Second-gift rate of donors acquired during a matching campaign | A match brings first-time donors, and most will not give again without an invitation |
| How does retention vary by chapter? | 12-month retention by chapter area | Chapters with lower retention may need the national office's help first |
| How concentrated is national giving? | Share of contributions from the top 1% of donors | A few large national gifts can mask changes in the broad base |
How would a network sort its shared donors?
By the same method any organization uses, with one added field: which entity each donor gave to. Rank donors by recency, frequency, and value, the RFM method that orders a list by who gave most recently, how often, and how much, and tag each donor as national, local, or both. Then place each donor in a lifecycle stage that names the next action and the entity responsible for it.
| Stage | Who is in it | The next action, and who owns it |
|---|---|---|
| Acquire | First-time donors to national or to a chapter | A thank-you within days from the entity that received the gift, plus a local story from the nearest chapter |
| Convert | Donors who gave twice to either entity | One coordinated invitation to monthly giving, agreed between national and chapter |
| Retain | Repeat and monthly donors | Local updates about wishes in the donor's area, owned by the chapter |
| Reactivate | Donors with no gift to either entity in 13 months or more | One personal note from the chapter, with national data on what the donor gave before |
What can an organization with chapters or affiliates do now?
These steps apply to any network: a national office and chapters, a denomination and congregations, a university and campuses, or a federation and local agencies. In order of expected return:
- 1.Decide in writing who thanks each donor, national or local, for each kind of gift, and put the rule in every chapter agreement.
- 2.Match donor records across entities at least once a year, so the network knows how many donors give to both.
- 3.Make every national partnership arrive locally. When a company matches gifts nationally, give each chapter a way to thank the donors in its area.
- 4.Report assessments and distributions side by side to both boards, so each side sees the net flow between them.
- 5.Plan the year-end calendar together. GivingTuesday falls on December 1, 2026, and a network that agrees on one message avoids two competing asks. Our GivingTuesday prep calendar covers the weeks before it.
A written thank-you rule can be short. Here is an illustrative example for a fictional network with a national office and six chapters: online gifts to the national office under $1,000 are thanked by email from the national office within two days and by a handwritten note from the nearest chapter within two weeks. Gifts of $1,000 or more to either entity are thanked by a phone call from the chapter's executive director within one week, and the national office is copied on the call notes. The dollar thresholds and timings are illustrative, and each network should set its own.
The sector baseline explains why coordination matters. In the Fundraising Effectiveness Project's Q4 2025 report, which covers 15,102 organizations, overall donor retention was 43.3% in 2025, meaning fewer than half of the donors who gave in 2024 gave again in 2025. In a network, a donor who is thanked twice by different offices, or not at all, is a donor the whole network is at risk of losing.
“Overall retention edged up from 43.1% to 43.3%, with repeat donor retention improving.”
So what would you do next?
The national filing shows the money that moved between Make-A-Wish America's national office and its 57 chapters. It cannot show which donors the two share, or who thanked them. Those answers live in each organization's own giving records. Donor Insights reads those records and returns a prioritized action file: first-time donors due a second invitation, donors who gave during a matching month, and lapsed donors worth a personal note, sorted so each team knows which donors are theirs to steward. The methodology starts from your own giving records, and your team runs each outreach step in its own tools.
From there the work is steady and familiar. You agree who thanks whom, match records across the network, and let a national partnership become a local thank-you in each donor's own community. Our guide to corporate giving for smaller organizations covers the partnership side. To see your shared donors measured on your own file, start with your own data.
Frequently asked questions
- Does this filing show all of Make-A-Wish's fundraising?
- No. It is the return of the national office only (EIN 86-0481941). Each of the 57 chapters is an independent nonprofit that files its own return, and Make-A-Wish International is a separate entity. None of the figures here describe the whole network.
- Why is the national office's program share about 67%?
- Because it is a national office inside a network. Part of its budget goes to network-wide work such as wish-granting standards, national fundraising, and legal support, and the chapters grant the wishes, with their spending on their own returns. The share describes one entity and is not a measure of how efficiently wishes are granted.
- What are chapter assessments?
- Payments from chapters to the national office. The filing labels the line chapter assessments but does not define it. Schedule I says the national office and its chapters operate under individual chapter agreements that set each chapter's rights and duties. The national office reported $26.0M of chapter assessments in FY2025 as program service revenue (Part VIII, line 2a), about 19% of its total revenue by our arithmetic.
- Did the national office run a deficit?
- Expenses exceeded revenue by $1.0M in FY2025 (Part I, line 19). By our arithmetic, about three-quarters of the $12.3M rise in expenses came from grants to U.S. organizations, which rose from $57.3M to $66.6M (Part IX, line 1). Net assets still rose from $79.4M to $85.5M, because of $2.1M in unrealized investment gains and $5.0M in other changes reported in Part XI.
- Which fiscal year does this article cover?
- The fiscal year from September 1, 2024 to August 31, 2025, called FY2025 here. The IRS files that year on the version of Form 990 labeled 2024, because the year began in 2024. Prior years appear only as labeled trend context.
- Is this analysis based on Make-A-Wish's private data?
- No. Every financial figure comes from the national office's public Form 990 as published by ProPublica, cited by part and line. Other facts come from Make-A-Wish's own pages. No donor-level data is used, and every interpretation is labeled as ours.
Sources
- Make-A-Wish Foundation of America (EIN 86-0481941, national office), IRS Form 990 for the fiscal year ending August 31, 2025 (FY2025, filed on the 2024 form), full filing via ProPublica Nonprofit Explorer
- Make-A-Wish Foundation of America, IRS Form 990 for the fiscal year ending August 31, 2024 (FY2024, trend context), full filing via ProPublica Nonprofit Explorer
- Make-A-Wish America. About us (national office role and chapter structure, organization-reported, accessed 2026)
- Make-A-Wish America (2025). Make-A-Wish and Salesforce launch national partnership. Press release, September 9, 2025
- Fundraising Effectiveness Project (2026). Q4 2025 report. 2025 data, 15,102 organizations
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