Free course
Why Donors Leave (And How to Keep Them)
A free seven-class course on reading your own donor records. It's built for small teams with no analyst on staff. Each class ends with one thing to check.
The seven classes
Every class asks one question of your own gifts and answers it with one number you can find in about 20 minutes. Read in order, the seven numbers tell the story of one set of donor records.
- 01Fewer donors, more dollarsAre fewer people giving to us?
- 02Your retention rateHow many of last year's donors came back?
- 03The second giftAre first-time donors giving a second time?
- 04Who's slippingWho is drifting right now?
- 05Why donors leftWho already left, and why?
- 06Monthly givingWho gives without being asked each time?
- 07Where your money comes fromHow much of the year rests on a few people and a few campaigns?