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One short read a day on stewarding donors well.
Donor retention, lifetime value, and the numbers behind a healthy donor file. Written for the people who steward donors at nonprofits and other organizations.
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- Retention, lifetime value, second gifts, lapsed donors, and what the numbers say to do next.
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Recent issues
World Vision's Government Grants Fell $124.8M in One Year. How Did Its Other Lines Move?
Read: World Vision's Government Grants Fell $124.8M in One Year. How Did Its Other Lines Move?How to Ask for Donations: Name the Use, the Amount, and the Person
Read: How to Ask for Donations: Name the Use, the Amount, and the PersonYear-End Giving: Is December 37% of Your Year, or 18%?
Read: Year-End Giving: Is December 37% of Your Year, or 18%?
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