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One short read a day on stewarding donors well.
Donor retention, lifetime value, and the numbers behind a healthy donor file. Written for the people who steward donors at nonprofits and other organizations.
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- One short email a day, seven days a week.
- Retention, lifetime value, second gifts, lapsed donors, and what the numbers say to do next.
- Numbers you can check against your own giving records.
- A read that takes less time than your first coffee.
Recent issues
Four Gives, One Ask: The 14-Day Nurture Sequence, Built
Read: Four Gives, One Ask: The 14-Day Nurture Sequence, BuiltLifetime Value by Source: Judge Sources by Who Stays
Read: Lifetime Value by Source: Judge Sources by Who StaysChannel Attribution: Which Channel Gets Credit for a Gift?
Read: Channel Attribution: Which Channel Gets Credit for a Gift?
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