For nonprofits
Donor Insights reads your organization's giving records and shows you which donors have started to drift, usually months before they stop giving.
Your first read is included with every plan. About an hour on a call.
The Alvarez family
Monthly partners since 2019
The card failed and the gift stopped. Probably worth a call.
The records run to thousands of rows, the year-end appeal is always next, and a name in a spreadsheet doesn't feel like a person. So the file sits in the CRM, and nobody reads it for what it also is: the earliest sign that a donor is pulling away.
We think that's a relationship question more than a financial one, and we wrote the report to be read that way.
From a first read
612 of 4,820 donors
Have stopped giving since spring.
Regular givers for years. No one on staff has heard why.
Sorted by who's most likely to come back
74 monthly partners
Had a card expire.
The gift stopped that week. Nobody called them, so most of them don't know.
The easiest calls you'll make all year
31% of revenue
Comes from 22 households.
Worth knowing their names before one of them sells a business or moves away.
So the board meeting never surprises you
Example figures from an organization of 4,820 donors. Yours will be different.
One export from your giving software, and one call with us.
From Virtuous, Raiser's Edge, or whatever you use. If we haven't connected to your system before, we'll do that part.
Every gift and every household, going back as far as your records do.
About an hour. You leave with a list of names and a first call to make.
What you receive
The charts are in the platform if you want them. The letter is the part you'll actually read.
Get your first readExample
Steward's letterQ3 2026
612 donors have stopped giving since spring, and 74 of those stopped the week a card expired. Twenty-two households now give 31% of revenue, up from 26% two years ago.
Start with the 74 expired cards. Those partners didn't leave. Most of them don't know the gift stopped.
Every number comes with the method behind it, written in plain English, and the range of error.
See the methodologyWe work from a single export and we're specific about how it's handled and when it's deleted.
How your data is handledThe team has read giving files for hundreds of nonprofits and churches. The software does what we used to do manually, for an organization of any size.
About the teamDonor Insights also works with churches. See the church edition
Your first read is included. It starts with a five-minute call.